The story behind the invention of Color Switch® began with a simple frustration: the constant need to use multiple brushes when applying eye shadow. At the time, there wasn’t a product that allowed me to instantly clean my favorite brushes and switch colors seamlessly. Determined to solve this problem, I started cutting up sponges to create a prototype. In the garage of our home, with the support of my husband, we brought Color Switch® to life.

What started as a homemade solution quickly evolved into a revolutionary product that has transformed the beauty industry. Color Switch® became the “game changer” in makeup accessories, empowering artists and everyday beauty lovers to work more efficiently and creatively.

Our innovation didn’t just resonate with consumers: it caught the attention of some of the most influential names in retail and beauty. Color Switch® has proudly partnered with Sephora, Macy’s, Nordstrom, IPSY, FabFitFun, Walmart, TJMaxx, Marshall’s, and many more, making our product accessible to millions worldwide. These partnerships are a testament to the impact of Color Switch® and the trust leading retailers place in our brand.

From a garage born idea to a global beauty essential, Color Switch® reflects the power of resourcefulness, persistence, and innovation

LETTY CALVO founder/ceo